Most Coaching Businesses Fail Before They Even Start. Here's Why—And How to Be in the 20% That Succeed.
ou have the skills. You have the passion. But without the right foundation, your business will struggle—or worse, collapse. The Foundation-First Method™ builds the 3 Invisible Systems that address the root causes of 80% of startup failures.
Why 80% of Coaching Businesses Fail Before They Even Start
Most aspiring entrepreneurs think they need a website, a logo, and a social media presence to launch a business.
So they spend months building those things. They invest thousands of dollars. They work late nights.
And then... nothing happens.
No clients. No revenue. Just frustration.
Here's the truth: The website wasn't the problem. The logo wasn't the problem.
The problem was the foundation.
Before you ever build a website or post on social media, you need to build the 3 Invisible Systems that determine whether your business will thrive or collapse:
Mindset System
Do you have the clarity, confidence, and decision-making skills to build a business? Or are you held back by money blocks, imposter syndrome, and fear?
Relationship System
Do you have the support, accountability, and mentorship you need? Or are you going it alone, without a safety net?
Execution System
Do you have the habits, routines, and health to take consistent action? Or are you overwhelmed, burned out, and stuck?
Without these systems, your business is built on shaky ground. And when challenges come (and they will), everything falls apart.
But when these systems are strong, everything becomes easy. You attract the right clients. You close sales effortlessly. You build a business that fits your life, not the other way around.
That's why we created the Foundation-First Method™.
The Foundation-First Method™
Build the Invisible Systems First, Then Build the Business
The Foundation-First Method™ is a proven, step-by-step system for launching a coaching business the RIGHT way—by building the foundation BEFORE you build the business.
Here's how it works:
Phase 1
Foundation
(Weeks 1-3)
Complete the Start Smart video series and Smart Launch pre-work. You'll build your positioning, avatar, offer, and lead magnet using our custom GPTs. You'll leave with clarity and a rock-solid foundation.
Phase 2
Build
(Weeks 4)
Join the 3-day live intensive. We build your funnel WITH you (or FOR you, depending on your program). You'll have everything you need to launch.
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Phase 3
Launch
(Weeks 5-8)
Launch your funnel and start taking sales calls. We train you on how to close clients using the Client Conversion System.
Phase 3
Grow
(Weeks 9-12 and beyond)
We stay with you for 12 months. Monthly coaching, weekly tech support, private community. You're never alone.
The result?
You launch a coaching business that's built on a solid foundation—and you make money in your first 90 days.
The 3 Invisible Systems That Determine Your Success
Most business coaches focus on tactics—marketing, sales, funnels.
We focus on foundations—the invisible systems that make those tactics actually work.
MINDSET SYSTEM
Build unshakeable clarity, confidence, and resilience. Learn to make decisions without fear. Develop the self-belief that attracts clients.
RELATIONSHIP SYSTEM
Get support from family and friends. Transform your money mindset from scarcity to abundance. Build a community of like-minded entrepreneurs. Set boundaries that protect your energy.
EXECUTION SYSTEM
Protect your physical, mental, and emotional health. Build productive habits and routines. Manage your energy (not just your time). Create systems for consistency.
When these 3 systems are strong, everything else becomes easier.
Why I Started Dexigro
The Story Behind the System
A few years ago, I thought I had found my shortcut to success.
I bought into a franchise—convinced that "proven systems" and a "done-for-you model" would give me freedom, stability, and success on autopilot.
But the reality hit hard. I wasn't free. I was trapped.
The rules, the pressure, the constant juggling between clients, staff, and compliance... it all came at a cost. My health declined. My energy collapsed. The stress bled into every part of my life.
I had systems for everything, except myself.
When I finally hit pause, I realized the real problem wasn't the franchise. It was the foundation I'd built it on. I was missing what I now call the 3 Invisible Systems—the systems no one teaches you, but everything depends on:
Mindset — the clarity, confidence, and decision-making that shape your direction.
Relationships — the connections, collaborations, and support that keep you accountable and inspired.
Execution — the ability to take consistent, aligned action without burning out.
When these three systems work together, growth becomes natural, not forced.
That insight became the seed of something new.
That’s when Dexigro was born, short for Design. Execute. Grow. Optimize.
That's when Dexigro was born.
The name itself is my philosophy: Design your business intentionally. Grow it sustainably. Optimize as you learn.
Dexigro was built to give entrepreneurs what I wish I had from the start: a way to design a business that fits you, execute it with support and structure, and grow it sustainably, without sacrificing your health, relationships, or sanity.
My mission is to help others avoid the pain I went through. To show that you don’t need to buy someone else’s franchise to succeed. You can design your own, with the right mindset, relationships, and execution behind you.
Dexigro isn’t just a business.
It’s my comeback, turned into your launchpad.
What others are saying
Cathy McFallan
Business Owner
"I Highly Recommend It"
Dexigro's Perfect Pitch is the easiest tool I’ve ever used. I just answered a few questions and bam! My pitch was done. Even as someone who struggles with tech, it felt effortless.
Blake Hayden
Mindset Coach
"Total Game-Changer"
Matt is the perfect guide. I appreciate his ability to listen and for leaving me feeling understood and supported. Matt is very genuine and his Dexigro platform is working out great for me so far.
Dimitri Cruz
Youth Coach
"They Made it
Fun"
I thought I was ready to launch, but the pre-work showed me I was missing critical pieces, my positioning, my avatar, my offer. The GPTs helped me get crystal clear in days, not months.
What Our Clients Says
Based on your needs, we’ll set up or optimize your automations, pages, tools, and workflows.
Developed through years of supporting solopreneurs, consultants, and lean teams
Backed by reliable virtual assistant support trained to execute, not just assist
Designed with input from real founders who’ve struggled with scattered systems and endless to-do lists
Frequently Asked Questions
Q: What if I've never run a business before?
A: Perfect. The Foundation-First Method™ is designed for first-time entrepreneurs. We start with the basics—mindset, relationships, execution—and build from there.
Q: How is this different from other business coaching programs?
A: Most programs focus on tactics (marketing, sales, funnels). We focus on foundations (the 3 Invisible Systems). Without a strong foundation, tactics don't work. We also provide 50+ custom GPTs, a white-labeled CRM, and (in the Guaranteed program) we deliver your first 10 clients.
Q: What if I don't have a business offer yet?
A: That's what the pre-work is for. You'll use our GPTs to define your positioning, avatar, offer, and pricing before the 3-day intensive.
Q: How much time do I need to commit?
A: Weeks 1-3 (pre-work): 5-10 hours/week. Week 4 (3-day intensive): 3 full days. Weeks 5-12: 5-10 hours/week to launch and grow.
Q: What if I don't close any clients?
A: If you're in Smart Launch Guaranteed and you don't make $10,000 in 90 days (while following the system), you get a full refund. No questions asked.
Q: Can I do this while working full-time?
A: Yes. Many of our clients launch their coaching business as a side hustle before going full-time.
Q: What's the difference between Start Smart and Smart Launch?
A: Start Smart is a self-paced course ($197) with no live coaching. Smart Launch includes Start Smart PLUS the 3-day intensive, funnel build, sales training, and 12 months of group coaching and tech support.
Ready to Build a Coaching Business That Succeeds?
Join our free 3 Invisible Systems Training to learn:
Why 80% of coaching businesses fail (and how to be in the 20% that succeed)
The 3 Invisible Systems that determine your success
The Foundation-First Method™ (step-by-step)
Which program is right for you
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